Mon, 27 Jun 2022

What are the benefits of getting your company name in the news?

There are many benefits to getting your company name in the news. For one, it can help to increase brand awareness and reach a wider audience. In addition, it can also help to build trust and credibility with potential customers. And finally, it can also lead to increased sales and revenue. Of course, there are a number of ways to get your company name in the news, but one of the most effective is through earned media. This is when your company is mentioned in the news because of something you've done or because you're an expert on a certain topic. Not only is this type of exposure free, but it's also highly trusted by consumers. As a result, earned media can be an extremely valuable tool for any business looking to grow its brand.

How to get your company name in the news?

Getting your company name in the news can be a great way to build brand awareness and generate buzz. However, it can be difficult to know where to start. Here are a few tips to help you get started:

  1. Make sure you have a newsworthy story: There's no point trying to pitch your company to the media if you don't have anything newsworthy to share. Make sure you have a strong angle that will interest reporters and editors.
  2. Do your research: Find out which media outlets are most likely to be interested in your story, and make sure you target them specifically.
  3. Be prepared: Have all of the information about your company and story ready to go before you make contact with any reporters or editors. Once you've caught their attention, you'll need to act quickly to seal the deal.
  4. Follow up: Once you've made contact with the media, make sure you follow up regularly to keep your story top of mind. A little persistence can go a long way in getting your company name in the news.

What kind of stories make good news fodder?

There are certain types of stories that are more likely to make the news than others. Stories that are particularly shocking, heartwarming, or humorous are often picked up by the news media. Additionally, stories that involve famous people or that have a strong human interest angle are often given significant coverage. However, not every story that fits into one of these categories will make the news. In order for a story to be selected by news outlets, it must also be timely and relevant to the audience. For example, a heartwarming story about a cat being rescued from a tree is unlikely to make the news if it happened several months ago. Ultimately, it is up to the news outlets to decide what stories are worthy of coverage. But in general, stories that are unusual, have a strong emotional appeal, or involve famous people tend to make good fodder for the news.

How to pitch a story to a journalist?

When it comes to pitching a story, the most important thing is to know your audience. Journalists are often inundated with story ideas, so you need to make sure that your pitch is clear, concise, and well-targeted. Before you even start writing, take the time to research the journalist you're pitching to and find out what kind of stories they typically cover. Once you have a good understanding of their interests, you can begin crafting your pitch. When writing your pitch, be sure to include the who, what, where, when, and why of your story. Who is it about? What happened? Where did it take place? When did it happen? And most importantly, why should their readers care? Answering these questions in a clear and concise manner will give you the best chance of getting your story published.

Is there a easy way to get your business in the news?

It can be a very complicated and time-consuming task to try to get your company name in the news on your own. If you would prefer to save time and money, you should consider hiring an agency, such as They have 15 years of experience and thousands of partnerships with small medias that could feature your brand and help to build trust in your company. You will also obtain some high quality links to your website from these placements. This can create a lot of new organic visitors to your business. With all of these benefits, it's definitely worth considering hiring an agency to help get your company name in the news.

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