Are you thinking of starting a food or meal prep business in Australia and need guidance on how to do it? Then you've come to the right place.
While the popularity of Australia's reality television cooking shows speaks to a dream for many who want to work in the food business, the core focus here is on more than just being a skilled cook or sauce manufacturer. It's what you put in place before any food reaches the customer that will ultimately determine success when it comes to running your own business. So it's vital to not underestimate this element by putting too much focus on just getting things out on time and without fail.
Here's a short guide on starting a food business in Australia.
#1: Pick the Right Niche
Before starting any venture, one of the basic steps is to prepare a business plan. For example, in a food business, you need to choose the right niche first and collect all information about it. Once done, the next step is to plan your products and services and plan how much money the production will cost and how much time you need to spend on research and development.
Before you get into a food business, knowing your KPIs (Key performance indicators) is crucial.
#2: Obtain the Food Business License
The first thing you will want to do is figure out how your business is going to be classified so that you can find the appropriate license with your local council. There are a variety of licenses, and certain licenses may be required depending on what kind of business you have (for example, food related).
Generally speaking, if your company deals with food in any shape or form, like selling products or preparing them so they can be sold as merchandise, then you should notify said authority as it would fall under licensing.
Every state of Australia has a different set of classifications regarding the food business. In order to get the food business license, you would first need to classify it. To determine the licensing process of your local council, you can visit Australian Business Licence and Information Service or use the following links to get relevant information.
- NSW - http://www.foodauthority.nsw.gov.au
- ACT - https://health.act.gov.au/businesses/food-safety-regulation
- VIC - http://www.health.vic.gov.au/foodsafety/
- QLD - http://www.health.qld.gov.au/foodsafety/
- SA - http://www.health.sa.gov.au
- WA - http://www.public.health.wa.gov.au/2/1061/2/food.pm
- NT - http://www.health.nt.gov.au/Environmental_Health/Food_Safety/index.aspx
- TAS - https://www.dhhs.tas.gov.au/
#3: Food Safety
The Australian government is very strict when it comes to food safety regulations. You need to fulfil all the food safety requirements as per the Food Standards Code through the Food Safety Authority Australia.
#4: Target Market
The target market is very important in a food business. So you need to prepare the ambience, menu, pricing and marketing strategy according to that.
After deciding the target market, you need to stick to your skill set and prepare the best possible menu according to them.
#6: Food Quality
The food business is a highly competitive market, and in order to survive, your need to maintain high-quality food standards. People these days are very educated and pay a lot of attention to the food quality a lot.
#7: Custom Sauce
The sauce is among the most critical elements of the food business as it differentiates you from the competitor and directly impacts your brand identity. In order to be successful in a food business in Australia, you must have a unique and tasty sauce to offer your customers.
Suppose you're having a hard time finding the sauces according to your business. In that case, you can contact the top sauce manufacturer in Australia that has been in the food business for several decades, providing custom sauces to different restaurants and events.
Social media has become a very effective marketing tool these days. For example, you must have come across many videos of a Turkish Chef "Salt Bae". He's a social media sensation and now the owner of one of the top food chains in the world. That's the power of social media.
You can hire an expert Social Media or Digital Marketing Agency like "Nifty Marketing" in Australia to handle the marketing work for your business and help you in expanding your business.
Starting a food business seems very exciting. However, you need to research a lot before jumping into it. You can also take assistance from food manufacturers or custom food providers like Garratts Catering to start or grow your food business in Australia by calling them at: (02) 9624 1998.