Social listening is a process of listening to specific keywords and mentions in social media and online websites. Many companies small and big and even individuals can benefit from social listening. Small businesses can use social listening to market themselves, getting new customers, hear customers' feedback, etc. To do so, they can search for the name of their competitors and comment on those viral posts when their exciting customers have negative reviews and introduce themselves as a better alternative. Also, by monitoring specific keywords, they can mention themselves to a broader audience.
Even bigger companies use social listening tools to keep upto date, hear customers' feedback and address them. World is changing fast and every company needs to stay up to date and hear customers' feedback to adjust https://www.bignewsnetwork.comhttps://www.bignewsnetwork.comhttps://www.bignewsnetwork.comthemselves to a better one. You can see companies such as Chipotle and UnitedAirline have a great response to social media posts, and that is how they make their product better and also get more loyal customers.
Here is our review of top 3 social listening tools that help you focus more on your strategy, rather than broth forcing your way to find those posts.
Notifier is the top social listening tool so far. It offers a lot of features for a reasonable pricing. They cover many online platforms such as Reddit, HackerNews, Instagram, and many more platforms. You can select how you would like to be alerted, and get alerted instantly,on dashboard or via emails daily.
Also Notifier, has a timeline of your mentions allowing you to understand dips and viral mention of your keywords.
Brand24 is another great social listening tool that shows insights about other people's mentions about your brand. It has a timeline graph indicating when your brand has been mentioned and helps you understand the time which your band is popular or spiking and take appropriate action on your strategy. Also they offer sentiment analysis that helps you understand the posts as negative, positive or neutral without getting deep to explore the content of mention of your brand.
Brandwatch supports a variety of platforms for social listening, they mix the keyword matching with AI science. It is a pretty good and comprehensive way of monitoring keywords, but it is a bit on the pricier side. This solution is mainly for big companies or companies with a good amount of capital to spend money on the monthly subscription.
Social listening tools are a must to have for your company's strategy. It helps you stay up to date with what people think about your brand and competitors. If you would like to use the top social listening tool, contact us today for a free consultation.